White day is celebrated in Japan on March 14 exactly one month after Valentine’s day. Women present chocolate gifts to boys or men on Valentine’s day on February 14. The reverse takes place on WHITE DAY on March 14, exactly one month after Valentine’s Day. The return gifts are considered to be two or three times the worth of the Valentine’s gifts. Japanese men are often have trouble choosing gifts, so Fragrances of Wine offer them wine-inspired fragrances as White Day gifts.
At Public Shoto, a community-based cafe/bar in the hip Tokyo area, alumni and professors mainly from University of Tokyo, the most prestigious university in Asia, got together and had fun trying the different scents of Fragrances of Wine at “Eggn’ Tokyo night.”